DEAR PLASTICS – Milan Design Week 2022
Music, concept, art direction , animation
Design : STUDIO BYCOLOR
Movie & Sound : FLIGHTGRAF
Movie Simulation : Akira Kondo
LAMPTopology Simulation : Atsuo Nakajima
Mitsubishi Engineering – Plastics Corporation
Milan Design Week 2022
Mitsubishi Engineering-Plastics Corporation exhibited a collection featuring a new material of sophisticated polycarbonate resin developed by the company at Milan Design Week 2022 from June 6 (Mon) to 12 (Sun). The exhibition showcased a material table KONOHA (*1), a wearable material sample GEKKA, and a color sample KIHANA (*2), designed by STUDIO BYCOLOR, whose work draws out the authenticity of colors and the essence of materials. This innovative material can retain its durability while applying colors, such as pearl, lamé, and other luminous elements, to the base material through exclusive technology. FLIGHTGRAF took part in creating the animation footage used in this exhibition.
This collection is a communication tool developed to communicate the fascination of the material to everyone engaged in the design industry. Furthermore, it is a material with futuristic potential for reducing CO2 and VOC emissions by eliminating the painting process that is conventionally required. It has received numerous design awards and is drawing attention from worldwide audiences as an outstanding commodity. The installation ‘FOR / PRO / DUCT’ examines the future of manufacturing and designing from the foundation (=materials) at Gallery Rossana Orlandi, home of the “Guilt-less Plastic” activity at Milan Design Week. We hope that you will experience a sense of innovative technology designed to address future directions in the long history of design through this installation.
※１ MATERIAL TABLE is a collective name for material samples for which STUDIO BYCOLOR has applied for a trademark in Japan.
※２ KONOHA, GEKKA and KIHANA are trademarks applied for by Mitsubishi Engineering-Plastics Corporation throughout Europe, the U.S., China and Japan.