DEAR PLASTICS – Milan Design Week 2022

06.06.22

Client / Experiment / movie / Projects

DEAR PLASTICS

Role
Music, concept, art direction , animation

Credits
Design : STUDIO BYCOLOR
Movie & Sound : FLIGHTGRAF
Movie Simulation : Akira Kondo
LAMPTopology Simulation : Atsuo Nakajima

Mitsubishi Engineering – Plastics Corporation

Milan Design Week 2022

Mitsubishi Engineering-Plastics Corporation exhibited a collection featuring a new material of sophisticated polycarbonate resin developed by the company at Milan Design Week 2022 from June 6 (Mon) to 12 (Sun). The exhibition showcased a material table KONOHA (*1), a wearable material sample GEKKA, and a color sample KIHANA (*2), designed by STUDIO BYCOLOR, whose work draws out the authenticity of colors and the essence of materials. This innovative material can retain its durability while applying colors, such as pearl, lamé, and other luminous elements, to the base material through exclusive technology. FLIGHTGRAF took part in creating the animation footage used in this exhibition.

This collection is a communication tool developed to communicate the fascination of the material to everyone engaged in the design industry. Furthermore, it is a material with futuristic potential for reducing CO2 and VOC emissions by eliminating the painting process that is conventionally required. It has received numerous design awards and is drawing attention from worldwide audiences as an outstanding commodity. The installation ‘FOR / PRO / DUCT’ examines the future of manufacturing and designing from the foundation (=materials) at Gallery Rossana Orlandi, home of the “Guilt-less Plastic” activity at Milan Design Week. We hope that you will experience a sense of innovative technology designed to address future directions in the long history of design through this installation.

※１　MATERIAL TABLE is a collective name for material samples for which STUDIO BYCOLOR has applied for a trademark in Japan.
※２　KONOHA, GEKKA and KIHANA are trademarks applied for by Mitsubishi Engineering-Plastics Corporation throughout Europe, the U.S., China and Japan.

230 Millionen + 1 – Future21

27.03.22

Client / Experiment / Projection Mapping / Projects

230 Millionen + 1

Role
Music, concept, art direction , design and animation

Credits
Event organizer : Future21 TEAM
Main Event place : Mueller Cloth Mill Industrial Museum

Future21

230,000,000.
This number tells the story of “NEW” clothes discarded from apparel stores in Germany.  At this very moment, an incredible number of textiles are overproduced and discarded.  To make T-shirts, we need synthetic fibers, most of which are made from petroleum.  In other words, when we are wearing a T-shirt, we are, in a sense, wearing petroleum. And it is said that the petroleum our dear earth holds within will be depleted in 50 years’ time from now.  We are guzzling and losing natural resources of the world in our mass production and mass consumption.
But can we so easily criticize mass production?  Because of it, we can enjoy dressing up on the cheap, and there are people who are making their living out of buying and selling fabrics.  Superficial argument will not lead us anywhere, but then, what are we supposed to do?  To begin with, let’s take up mass consumption first.  With your +1 suggestion, our world may have a fresh new turn.

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2億3千万。
これは毎年、ドイツのアパレルショップから捨てられる「新しい」洋服の数です。今この瞬間も、信じられないほどの織物が過剰に生産され、破棄されています。
Tシャツを作るには化学繊維が必要で、化学繊維は石油から作られます。Tシャツを着ることは、言い換えれば石油を着ることと言えるかもしれません。そして、地球に埋蔵されている石油はあと50年で枯渇すると言われています。
大量生産と大量消費によって、私たちは地球の天然資源を失いつつあります。
しかし、大量生産は本当に避難されるべきでしょうか？大量生産によって私たちはおしゃれを格安に楽しむことができ、また生地を売って生計を立てている人もいるのです。
表面的な議論は何にもつながりません。では、私たちは何をすべきでしょうか？
大量消費について今日から考えてみましょう。あなたの+1のアイデアで、この世界が変わるかもしれません。

GRID – Macao Light Festival 2021

04.12.21

Client / Experiment / Projection Mapping / Projects

GRID

Role
Music,Concept,Art direction,design and animation

Credits
Event producer : Macao Government Tourism Office
Movie shooting : Casber U Ka Kit from Nebastudio

Client
Macao Government Tourism Office

Macao Light Festival 2021

Macao is a small country, but is a repository of allures and mysteries.  It is not too much to say that Macao can take pride in her stunning treasures of 30 World Heritage sites.  This time we would like to express this metropolis as a spaceship.  We would like you to enjoy its construction process out of the blueprint we drew as if you were traveling in space.  We , too, are more than happy to accompany you as the crew members and travel with Macao.

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マカオは決して大きな国ではないが、さまざまな相反する要素を受け入れて共存させてきた、多くの魅力に満ちた神秘の宝庫である。
30もの世界遺産が西洋と東洋の入り混じる歴史を語り、その隣では近未来を体現するかのような街の建設が進んでいる。
我々は今回、この奥深く魅力的な都市を宇宙船として捉え、作品の制作を試みた。
設計図が組み上がっていき、宇宙へ旅立つ様子を、乗組員として共に見届けたいと思う。もしもこの船が宇宙で何かと出会い、語るべき時がきたなら、我々の持つ文化の豊かな魅力を余す所なく語ってくれるに違いない。